OUR PROCESS

Give Your Game a Clear Direction

Great games include 3 main ingredients

Understanding how they work together will help you explore what’s possible and choose a game concept that fits your goals.

You don’t need to have it all figured out. We’ll guide you through the choices and turn them into a game your audience will love.

Icon of three green human figures representing a team or group.

Audience

Open book icon with green outline and black text reading "Read 50 books".

Theme

An illustration of a game controller, with a green body, black buttons, and a yellow die with white dots in the center.

Mechanics

Audience: Who will play your game?

A group of four diverse graduates in caps and gowns taking a selfie outdoors during graduation day, with a historic building and green trees in the background.

When you think of your brand’s audience, who do you see around the table?

1. Families with kids and grandparents

  • Simple, fun strategy games to bring generations together

  • 2-6 players | Ages 8+ | 20-45 minutes

2. Large groups at a party

  • Quick to learn games to get everyone engaged

  • 6-12 players | Ages 14+ | 10-30 minutes

3. Smaller groups who love a challenge

  • Immersive strategy games that reward planning and tactical decisions

  • 2-5 players | Ages 14+ | 45-90 minutes

Theme: What’s Your Game About?

Board game box titled "First in Flight" with an illustration of a vintage biplane flying over an outdoor gathering of people at sunset.
Board game box titled "Dino Museum" featuring colorful cartoon dinosaurs, including T-Rex and herbivorous dinosaurs, with children and fossil illustrations in the background.

First in Flight and Dino Museum designed by Ben Rosset

The theme is the world, story, or experience that brings your game to life. What do you envision for your brand?

1. Put the players in charge

  • Players build their own theme park, explore local attractions, or route a tour

  • Great for attractions, destinations, museums, tourism, and consumer brands

2. Give players a mission

  • Players rally a community, protect endangered animals, or cure a disease

  • Great for nonprofits, educational institutions, and mission-driven brands

3. Just make something fun!

  • Not every game needs to teach a lesson or tell a complicated story

  • Great for retail products, corporate gifts, promotional campaigns, and lifestyle brands

Mechanics: How will it play?

A hand holding cheese tasting cards depicting the types of cheese: Raclette and Bleu de Cevaigne. Each card includes a small illustration of the cheese, its name, and age information.

Fromage, by Ben Rosset, gives players wonderful decisions and possibilities for what strategies they’ll choose each time they play.

We’ve got this. Our team develops your game with mechanics that best fit your game theme and audience.

1. Collect and build

  • Gather resources, complete sets, create something amazing!

  • Uses goal-setting, resource management, and multiple ways to win

2. Explore and compete

  • Discover new things, make clever decisions, race to win!

  • Uses strategy and tactics with adventure and storytelling

3. Deduce and solve

  • Find clues, make connections, and crack the mystery!

  • Uses logic, observation, and creative thinking

Got an idea?
We’d love to hear it.

Contact us